Editorial Website Review of Bird & Bird

On July 26, 2020, we conducted an editorial in-depth review of the website for Bird & Bird, a corporate law firm. For this purpose, we collected a sample of 9 web pages, approximately 3,000 words. Our findings were as follows:

Quality parameter Explanation Proposed edits
Mechanics, grammar For example, a phrase, sentence or paragraph may need revision so that it becomes grammatically correct. 8
Mechanics, punctuation For example, punctuation within a sentence or between two sentences may need to change to ensure correctness and improved readability. 27+
Mechanics, spelling For example, a word or phrase may require revision to ensure proper and consistent spelling. 5+
Navigation For example, a hyperlink may need to be updated or removed to ensure that all links work properly.
Readability, clarity For example, a sentence or paragraph may need clarification to avoid uncertainty about its meaning. 1
Readability, economy For example, a word, phrase or sentence can be streamlined by removing something that seems redundant or repetitive. 5
Readability, general For example, a sentence or paragraph may need revision to make it easier to read. 1+
Readability, wording For example, some text can be made more natural-sounding by changing a word or by revising a phrase. 2
Substance, sufficiency of information For example, certain important information should be added or made more visible. 1
Substance, value of information For example, certain information or material may require revision or removal because it seems unhelpful to readers and/or the website owner.
Visual For example, an element such as a banner or image may need to be moved, removed or resized because it obscures something else.
Proposed edits in total 50+

The above is an expression of our opinion. Our findings, reflections, and proposed edits are based upon our careful evaluation of a website. Our in-depth Editorial Website Report will be made available to the website owner free of charge for evaluation purposes, upon request.

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